Small Steps for Better Veterinary Business Management

 

 

Have you ever wished there was a way to sell your services more efficiently?

 A way that could help you reach new clients and boost your business? 

There is. In veterinary business management, it’s called the Blitz launch, and it could be exactly what you need to take your veterinary practice to the next level. Keep reading to find out more.

 In just a moment, we’ll get to why we call it that, but for now, this is for you if you have some campaigns running and they’re getting a bit stale.

 

Why you should sell your veterinary services like a business owner

 Facebook ads, Google ads, or Instagram ads may have worked well at one point but no longer work so well.

 If you’re wondering how to rejuvenate these things, what I’ll share with you in this article will be a good starting point.

 Firstly, let’s talk about how people usually sell things, especially marketers.

 One of the most significant aspects of the marketing process is what is known widely across all industries as a product launch. That is,

getting out there and introducing a brand new product to a whole world.

 

Here’s a concept we could implement in veterinary business management

 If you’ve been around digital and internet marketing long enough, you’ve probably heard about Jeff Walker and the product launch formula.

Still, that concept is nothing new, and Jeff would be the first to admit it.

 Software companies like Oracle and Salesforce are known for filling stadiums and whole arenas full of people to tell them about their brand

new versions of whatever software they’re selling.

 Consider how blockbuster movies are released when Apple releases a new iPhone. They generally take place over about a 14 to 21-day

period.

 

Our goal here is the same as it should be with our veterinary business management

It’s to garner a great deal of attention. They want to get people’s attention.

 Generally, they will run it for a couple of weeks to build up anticipation. 

Then there are another seven days during which you can get it, watch it, and consume it.

Finally, there are the last seven days of follow-up. 

Here’s the deal. Even though this way of proceeding gains a lot of attention, they’re also high risk. 

If you’re going out there and doing a launch, you can probably only do this one or two times a year.

 

Small steps for better veterinary business management

A veterinary business management fact: if you’re doing a launch, you can do this only one or two times a year because you cannot expect a

whole industry to give you this level of attention.

 Since it’s getting harder and harder to hold people’s attention for such a long time, launches can be good but also risky for two reasons: if we

don’t nail it, if this doesn’t work well, we lose a lot of money, and worse, you lose credibility.

 As marketers, we know that there’s another way to sell things well besides a launch, and that’s through something called in

veterinary business management: a funnel.

 

Funnels in veterinary business management

 Funnels have the advantage of being evergreen. 

 The funnel is always open.

Another thing you are doing with the funnel is going for more targeted attention.

 Because the attention is so targeted, you can do a lot of testing.

Consequently, they’re very low risk because if you test the funnel and spend a couple hundred or a couple thousand dollars and it doesn’t

work, we try something else.

However, the downside of a funnel is that they cease to work as well as it once did after a certain period of time. The audience already

knows what to expect. The ads go up in price as the funnel ages.

 The other downside to focusing solely on a funnel model and never doing a launch is that you don’t get over the industry hump.

 With a launch, you don’t get that massive brand building that comes from being everywhere all the time.

 

How veterinarians can save time and money by improving their veterinary business management

 People don’t quite understand that the most significant benefit of a launch is not simply the revenue generated during the launch.

 We elevate our brand from all the exposure and attention that comes from a launch.

The question is, how can we combine the best of both worlds?

What if we could do something more frequently than a traditional launch without the same risks but still get some of the brand benefits?

It turns out that the intersection of a launch and a funnel is what we call a blitz.

 

Proven strategies for making more money as a veterinarian

 In essence, this is how it works.

We have to direct all the energy and all the attention from every single channel that we have over the course of seven days. For example, we’re talking about email campaigns, Instagram stories, Facebook ads, and Google retargeting. 

 For this week, you should concentrate 100% of your attention and effort on one piece of content called the Big Idea. 

 Over the next seven days, you will be pointing all of your chips towards this one piece of content, not spreading it out over several pre-launch pieces.

 You’re going to generate a ton of industry awareness, and you’re going to create a ton of excitement around it if you do it right.

 Also, if you do this right, you’ll generate a lot of sales.

 

The #1 rule every veterinarian should know

Additionally, this process will create a lot of brand love and a lot of brand equity so that even if people don’t buy when you present your Big Idea content, they will think, “these people are pretty smart.” They’re giving a lot of value; this is not a sales pitch that’s so important. When people look at this, they need to think, wow, this stuff really matters.

Every month, you can and should do a blitz launch because, right now, what consumers want is a novelty. We crave novelty.

 

How to make more money each month

Now here’s the thing, from the moment we crawled out of the cave, we were freaking out about everything new because everything new could potentially eat us.

By coming up with a truly big idea every month and delivering something of quality to your audience, you will sell a lot more and generate a lot of enthusiasm.

 

Get the tools you need to grow your veterinary business

 This system might seem a bit complicated, but I will reveal the secret of how to create a big idea.

I will be hosting a workshop to break down the steps of what it takes to execute a blitz launch.

 Hopefully, you now see the gap between bridging the best of the launch and the advantages of a funnel.

If you’re excited about that idea, make sure to join my 3-Step Client Getting Workshop.

In this Workshop, I offer an online interactive veterinary business management training on this topic as well as other topics.

For a limited time, it’s 100 % FREE! 

You can access the workshop for free here:  3-Step Client Getting Workshop.

 Come join us.

 Thank you for reading