I have an important message for you in regards to your veterinary income!
Do you know that there are ways to get more clients without spending more money?
This article will outline a straightforward tip to help you do just that. So please read on and implement these techniques into your marketing strategy!
Defining the value is the core of any business because it defines the business today and directs all future decisions and innovations.
Even if we think about the big picture if we cannot explain how a veterinary service will improve someone’s life, then why should anyone care?
Now let’s talk about strategies to answer the two fundamental questions at the heart of every business model: “Who are my customers?” and “What do I deliver?”
Because value equals worth, a Value Proposition is the worth of what you provide for your clients.
As a rule, a value proposition is a sentence or paragraph that explains what your service, business, or company does, who it helps, and why it’s valuable to them.
It should be clear to clients why they should choose your company over your competitors.
Value can be a tangible quality, such as lower prices, or something abstract, such as better service.
The messaging app Slack, for instance, is designed to reduce email and streamline team communication — or, in Slack’s words, “make work-life simpler, more pleasant, and more productive.” Slack makes it clear upfront what its value proposition is for customers: Be more productive at work with less effort.
A value proposition can save us precious time and money no matter the service.
In this article, you will learn how to write a value proposition statement to clearly illustrate the difference you offer and give your prospects a compelling reason to choose your veterinary business over any competitor.
The value proposition is articulated in a sentence.
Although most veterinary businesses have a legitimate service to bring to the market that will give their intended prospects some kind of outcome, most veterinary practices never articulate why prospects should choose them. That is precisely what the value proposition does.
Just because a veterinary business has a service, it doesn’t mean that the prospects understand why they should buy that particular service.
So a value proposition is a sentence designed to clearly articulate the value that a business offers to its intended prospects.
The service might produce some kind of outcome, but potentially every one of its competitors also has the same or a similar outcome.
So this value proposition is about giving your prospects that reason to choose your veterinary practice, which has to be compelling.
How do you go about writing a value proposition?
I’m going to give you a straightforward three-step process that you can use to write a compelling one for your business:
Step # 1
Clearly define your prospects.
We need to articulate precisely who you’re trying to address.
If we’re too broad with this, then your prospects will not relate to it.
So, for example, if you address your prospects as animal lovers, chances are those clients will not identify with that title. They won’t identify with the term animal lovers enough to turn their heads and listen.
On the other hand, prospects will turn their heads if you address your prospects as owners of an aging dog. Prospects will resonate and identify with that term, and they’ll know that you are speaking directly to them.
Step # 2
Define the outcome your business helps your prospects achieve.
Step # 3
Find the unique way you do it and the unique experience, which explains why your prospects would choose you over your competitors.
Let’s take a look at the value proposition template for putting this information into a sentence or a statement:
We help x to y through z
Although veterinarians are well aware of the importance of marketing their services, they often feel they can’t afford to spend much money on marketing.
However, there are some efficient and economical ways to attract new clients without spending a lot of money.
Today, we learned about how to create your value proposition.
How do we move forward from here?
To help colleagues, I have put together a free workshop for veterinary business owners who spend too much time at work to help them clarify & prioritize their focus so that they can make more money and work a lot less
You can access my online workshop for FREE: HERE